A brand strategy is more than just a cool logo or color palette

It’s the brand pillars, core messaging statement, brand archetype and your brand personality that make up any long-lasting brand. Your brand strategy is the foundation of what you do next. Before a website redesign or digital campaign execution, how you position your company will help you understand how to engage with your target audience. Developing a strong brand strategy will also help you maintain brand consistency and make you a trustworthy brand in the eye of consumers.

brand strategy

Know who you are

From the drawing board to billboards, Switch supports a range of branding and marketing services. Our team has experience dedicated to creating a cohesive effort, including research and market insights, creative development, production and execution.

BRAND MARKETING

We work with our clients to dig deep and uncover the core values most important to them. These values are the first step to positioning your brand in the market. Through in-depth research and discovery, we help our clients gain an understanding of what it is they have to offer, what their competitors are doing, and who their target market looks like. Our brand strategy exercises are engaging, challenging, and necessary to help our clients develop authentic brands.

Discover

We’ll work with you to discover what is unique about your brand and understand your position within your industry.

Develop

After the discovery phase, we’ll work on messaging, core values and personality to define who your brand is and what it stands for.

Design

From logos to business swag, we’ll design everything you need to convey your new-found brand identity.

Testing & Deployment

We’ll help you implement your newly formed brand strategy and visual identity across all your digital presences.

Branding Capabilities

Our Process

Start your brand off on the right foot.Or the left foot for that matter. We can help you decide which is best, but taking that first step in defining, organizing, and positioning your brand for sustained success is crucial. Make sure your brand’s story, mission, identity, and language all resonate with your consumers.

Brand Strategy

By the end of your branding engagement with us, you’ll have a brand blueprint: a comprehensive report of all our findings from research and discovery, including your brand archetype, brand personality, core messaging and brand pillars. This blueprint, sort of like the one you need before you start building a house, lays down the foundation of your brand. With it, your internal team will know the ins and outs of your brand, which will better help you convey your brand externall

Visual Identity

Your visual identity influences how consumers perceive your brand, sometimes, before they even engage with it. We push for brand consistency and creativity. But, we won’t tell you who you are or who you should be. Through various visual identity exercises, we’ll work with you to uncover what makes your brand unique. You’ll be left with a clear and fresh identity that’ll let employees, customers and everyone in between know who you are.

Naming, Brand Slogans, and Taglines

First impressions are everything. Having the right name for your brand is paramount to its overall success. The name is the foundation of the brand, as it is the first way that people experience the brand. We work with new brands to craft the perfect name, then a meaningful short slogan or tagline. We develop slogans that intrigue your end-user, encaptures the overall essence of the brand, and highlights its capabilities.

Business Collateral

The right piece of business collateral will stick in a person’s memory; keeping the brand top of mind. Whether it’s a business card or company swag, business collateral it is creating to create a lasting impression. At GRAPHIDETS. we have a talented group of designers that will make sure that your company remains relevant, far beyond online.